How to Start Selling on eBay: Barcode Requirements Explained

eBay is one of the largest global marketplaces. Whether you're a casual seller or building a serious eBay business, understanding barcode requirements will save you time and help your listings rank better.

Does eBay Require Barcodes?

eBay's barcode requirements depend on the product category and whether you're listing new items or used/pre-owned items:

For new commercial products, eBay strongly recommends including a valid GTIN (UPC or EAN) in your listing. Listings with barcodes rank higher in eBay search results because eBay's algorithm uses the GTIN to match your product to buyer searches.

Benefits of Having a Barcode on eBay

Even when not strictly required, including a valid barcode on your eBay listing provides measurable benefits:

What Barcode Type Does eBay Accept?

eBay accepts all standard GTIN formats:

How to Add a Barcode to Your eBay Listing

Selling Internationally on eBay

If you want your eBay listings to be visible to buyers in Europe, Asia, and other international markets, use an EAN-13 barcode. EAN-13 is the international standard and will ensure your product is properly catalogued across eBay's international sites (eBay.de, eBay.fr, eBay.co.uk, etc.).

FAQ: eBay Barcodes

Will my eBay listing be removed without a barcode?

Only in categories where eBay mandates GTINs for new products. In most categories, your listing will stay live but may rank lower in search results.

Can I use the same barcode on eBay and Amazon?

Yes. One EAN or UPC barcode can be used on any number of platforms simultaneously.

Buy your eBay-ready barcode at gs1upc.shop. EAN or UPC, instant delivery, one barcode for all your selling platforms.

Ready to get your barcode? Buy GS1-certified barcodes here →