How to Sell Products on Walmart: The Barcode Requirements Guide

Walmart is one of the world's largest retailers, and getting your products onto Walmart's shelves or Walmart.com requires proper barcode compliance. Here's exactly what you need.

Does Walmart Require Barcodes?

Yes. Walmart requires every product to have a valid UPC or EAN barcode for both physical store distribution and Walmart Marketplace (Walmart.com) listings. Walmart has strict requirements around barcode compliance and will reject products that do not meet them.

What Barcode Type Does Walmart Require?

Walmart accepts:

For US Walmart stores, UPC codes are most common. For Walmart Marketplace online, both UPC and EAN are accepted.

Walmart's Supplier Requirements for Barcodes

To become a Walmart supplier (whether in-store or online), your products must:

Walmart Marketplace Barcode Requirements

To list products on Walmart.com as a marketplace seller, you need:

Walmart's marketplace system cross-checks GTINs against the GS1 database. Non-GS1 barcodes risk being rejected during the product listing process.

Common Barcode Mistakes Walmart Sellers Make

How to Get Walmart-Ready Barcodes

FAQ: Walmart Barcodes

Are barcodes from gs1upc.shop accepted by Walmart?

Yes. Our GS1-registered barcodes pass Walmart's GTIN verification requirements for both in-store distribution and Walmart Marketplace.

Do I need a separate barcode for Walmart vs Amazon?

No. The same EAN or UPC barcode can be used for Amazon, Walmart, eBay, and any other platform simultaneously. One barcode per product — usable everywhere.

Get Walmart-ready barcodes at gs1upc.shop. GS1-certified, instant delivery, accepted by Walmart and all major retailers.

Ready to get your barcode? Buy GS1-certified barcodes here →