How to Get a Barcode for Your Amazon Product: Step-by-Step Guide (2026)

Amazon requires a GTIN (barcode number) for almost every product listing. This step-by-step guide shows you exactly how to get a barcode for your Amazon product and start listing today.

Why Amazon Requires Barcodes

Amazon uses barcodes (GTINs) to maintain its global product catalog. When you list a product on Amazon, the barcode links your listing to a globally unique product identity. This prevents duplicate listings, ensures accurate inventory tracking, and allows Amazon to verify product authenticity.

Without a valid barcode, Amazon will either reject your product listing or require you to apply for a GTIN exemption (which is only available in specific categories).

What Type of Barcode Does Amazon Accept?

Amazon accepts the following barcode types for product listings:

For most sellers, UPC or EAN-13 is what you need. Both are fully accepted by Amazon and either can be entered in the GTIN field when creating a product listing.

Does Amazon Require GS1 Barcodes Specifically?

Amazon's official policy states a preference for barcodes issued through the GS1 system, as GS1 numbers are globally traceable and verifiable. GS1-certified barcodes are what Amazon considers 'legitimate' GTINs.

At gs1upc.shop, all our barcodes are GS1-certified, which means they are fully compliant with Amazon's requirements.

Step-by-Step: How to Get a Barcode for Amazon

One Barcode Per Product Variant

Amazon requires a separate barcode for each product variant. A variant is a version of your product that differs in size, color, flavor, material, or any other attribute. Here are examples:

Each variant in your Amazon parent-child listing must have its own unique barcode. Attempting to use one barcode for multiple variants will cause listing errors.

What is a GTIN Exemption on Amazon?

A GTIN exemption allows sellers in specific categories to list products without a barcode. It is available for handmade goods, private label products in certain categories, and some niche product types. However, obtaining a GTIN exemption requires approval from Amazon, can take time, and may limit your listing visibility. For most sellers, purchasing a barcode is faster and more reliable.

What Happens If You Use a Fake or Invalid Barcode on Amazon?

Using an invalid, duplicate, or purchased barcode that is not GS1-registered is a violation of Amazon's policies. Amazon's system can flag listings with invalid GTINs, which may result in your listing being suppressed, your seller account being flagged, or in serious cases, suspension. Always use GS1-certified barcodes.

Frequently Asked Questions

How long does it take to get a barcode for Amazon?

With gs1upc.shop, delivery is instant. After purchase, you immediately download your barcode number and certificate. You can start your Amazon listing within minutes.

Can I use the same barcode on Amazon and other platforms?

Yes. Your GS1 barcode is globally recognized and can be used on Amazon, Walmart, eBay, Shopify, your own website, and any retail store worldwide.

How much does a barcode for Amazon cost?

Visit gs1upc.shop for current pricing. We offer single barcodes and bulk packages at competitive rates with no annual renewal fees.

Get your Amazon barcode now at gs1upc.shop. GS1-certified, instant delivery, accepted by Amazon and all major platforms.

Ready to get your barcode? Buy GS1-certified barcodes here →